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Conceptual Business Paper

Conceptual Business Paper - Running Head Business...

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Running Head: Business Conceptual Paper 1 Conceptual Business Paper Jared Rollins BUS/475 January 10, 2011 Nels Holmgren University of Phoenix Introduction
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Business Conceptual Paper 2 This paper will give the mission and vision statements of the Dog and Man. This is a part of strategic planning. Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson, 2009). Whether a firm is developing a new business or reformulating direction for an ongoing business, it must determine the basic goals and philosophies that will shape its strategic posture (Pearce & Robinson, 2009). Before finalizing the list of strategic issues, perform what is called a litmus test to confirm that the strategic issues identified are truly strategic (Fire Engineering, p85). This paper will define the guiding principles and give an overview of how the mission and vision statement work together with the values and objectives of the company. Mission Statement The purpose of a mission statement for a business is to endorse the meanings of the company by articulating the objectives of the business that corresponds with the product or service offered in the market place and the ultimate characteristics of the company that distinguishes the company from the competition. The Dog and Man Club is a place that will provide a clean fun and a safe environment for dogs and their owners to socialize with other dogs and owners. This club will have activities all family members that cater to the pet with keeping the family in mind. Vision Statement The vision statement of a business describes the business’s goals for the company for expansion and the prospects of the business supplying workers and consumers the things that the business is determined to accomplish. Vision statements should be created for different levels of the department (Fire Engineering, p85).
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