What are the different types of strategies? What are the differences among these strategies? How do you determine which type of strategy is most appropriate for your organization? Low cost leadership is appropriate when you have the lowest cost in the industry. .. it might be because you are a big firm that you achieve economy of scale or by some way. Or a small firm doesn't have much cost to take care of. You set the price low to attract customers. Differentiation. You have a differentiated product or service. .. It might be the high end products that have something to attract customers. Customer’s come to you since there is no other place selling this. You can set up a high price for this strategy. Focus strategy. . you focus in some product or service. .. So you have a niche market to take care of. This is the strategy that you are good at and the customer comes to you since you specialize in this field. To determine which strategy match us. .. Determine our cost. .. our product and our capacity
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