Final Strategic Plan

Final Strategic Plan - Running Head: Final Strategic Plan 1...

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Running Head: Final Strategic Plan 1 Final Strategic Plan Jared Rollins BUS/475 January 31, 2011 Nels Holmgren University of Phoenix
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Final Strategic Plan 2 Introduction In the paragraphs to come, this paper shows a detailed description of the environmental analysis for my proposed business of a new sports performance store, which consists of internal and external environments. Environmental analysis is important so that key variables are identified, which in turn assist an organization in effectively formulating promising strategies for starting business of a new sports performance business and compete in the local and regional market in an effective manner. This essay will also talk about how a balanced scorecard is used to assess the performance of a business in particular a industry unit. Prior to assessing the businesses performance, I will define the term balanced scorecard and also the underlying principle of the objectives selected for each perspective so as to guarantee that the evaluation of the businesses performance is irrefutable as well as consistent and similar to other businesses in the same trade. I will also include a definition of what Strategic Planning is all about. It guide us to know what we are looking for in a Strategic Plan from any company that will provide a paper like this for us to read and use in our lives. Abstract The SWOTT Analysis will discuss Strengths, Weaknesses, Opportunities, Threats and Trends for a new sports performance business in Regional areas and throughout the world, as well as the company’s Mission, Objectives and Vision Statements. The paper will discuss in detail and, in some instances, briefly explain external forces and trends, competitive analysis, internal forces and trends considerations, goals and leadership. Strategic Planning
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Final Strategic Plan 3 Strategic planning and management are important activities in today’s competitive environment. The purpose of this paper is to review the importance of strategic activities and how the four functions of management help in creating and implementing a strategic plan for a small Internet café. Strategic Management “Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives” (Pearce & Robinson, 2004). In other words, strategic management is a set of plans and activities necessary to position an organization in a way that will ensure its long- term survival. A strategy is basically an organization's game plan. In this case the organization is a small Internet café, its strategic management or business and corporate level responsibilities will be managed by a single owner or proprietor with help from consultants in the marketing, accounting and other areas where external expertise may be required. Strategic management also has other goals. Under this framework analysis of external and internal environments take place. Externally, the plan examines; (a) competitive threats resulting from location; other Internet
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Final Strategic Plan - Running Head: Final Strategic Plan 1...

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