calorie bug - Calorie Bug

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Calorie Bug News Release COCA-COLA ANNOUNCES PLANS TO PLACE CALORIE INFORMATION ON FRONT OF PACKAGES IN THE U.S. New Effort Communicates Important Consumer Information, Continues Company's "Live Positively" Philosophy ATLANTA, October 24, 2008 - Coca-Cola North America today announced it plans to place calories-per-serving and servings-per-container information on the front of all packages for its entire U.S. beverage portfolio. Research shows that calorie information is an important tool to help people make informed decisions about the calorie contribution of foods and beverages to their total dietary intake, and thus is important information in helping them achieve and/or maintain their healthy weight. In 2003, the Food and Drug Administration's (FDA) Obesity Working Group (OWG) concluded that "Calories Count" and more prominence to calories on the food label should be given. This action is designed to help consumers make dietary selections that enable them to stay within their total daily calorie allotment. The new label, which will begin appearing on packages next year, will highlight both calories per serving and number of servings per container. "We view our label as a powerful tool for education, an opportunity to communicate with consumers every time they choose one of our products at the store or have a Coca-Cola beverage on their table," said Celeste Bottorff, Vice President of Living Well. "We listen to what consumers tell us they want, respond creatively and encourage
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calorie bug - Calorie Bug

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