freestyle -...

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http://www.thecoca-colacompany.com/presscenter/presskit_freestyle.html Coca-Cola Freestyle™ is a new fountain dispenser from The Coca-Cola Company that uses microdosing technology to dispense 106 sparkling and still beverage brands from a single freestanding unit, delivering unprecedented beverage variety with choices to suit any consumer taste. Read the press releases, download images, and find out what brands are available and where by visiting the links below. Media Relations Department P.O. Box 1734, Atlanta, Georgia 30301 Telephone (404) 676-2121 FOR IMMEDIATE RELEASE Contact: Helen Tarleton (404) 676-3238 [email protected] THE COCA-COLA COMPANY INVITES CALIFORNIANS TO EXPERIENCE THE FOUNTAIN OF THE FUTURE San Diego First Market on the West Coast to Test Coca-Cola Freestyle TM , New Touch Screen Fountain Dispenser ATLANTA, July 21, 2009 – Coca-Cola North America today announced that it will test Coca-Cola Freestyle TM , The Coca-Cola Company’s new proprietary fountain dispenser in the Southern California area. The dispenser offers consumers an unprecedented variety of ice-cold branded beverages. Dispensers already are installed in ten Jack in the Box restaurants in San Diego County with installations planned for select SUBWAY, Carl’s Jr., El Pollo Loco, Noodles and Pei Wei Asian Diner restaurants throughout the summer. The new self-serve fountains – which represent a complete departure from anything The Coca-Cola Company has offered before – have been in development for more than four years. The sleek, stylish units are touch screen operated, enabling consumers to select from more than 100 regular and low- calorie beverage brands – including many varieties of waters, juices, teas and sparkling beverages that have never before been sold in the U.S. “We have captured the essence of what is so magical about Coca-Cola and the fountains of the past and partnered with technology leaders across a variety of industries to create a completely new beverage experience,” said Gene Farrell, vice president, Special Projects, Coca-Cola North America. “I believe we have created a concept that will become the soda fountain of the future – a representation of the way people will experience our beverages years from now.” The Coca-Cola Freestyle TM dispenser uses proprietary PurePour Technology TM and has the capacity to dispense more than 100 beverages in the same amount of space as a standard eight-valve machine.
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