Sarah Anderson Advertising Management Written Assignment Ch. 7 David Smith Answer Questions 4 and 5 in Exploring Advertising (Page 230) 4. Incorporating the seven typical elements, write a creative strategy to promote an issue of importance to you. Examples could be why college tuition shouldn't be increased, why there should be a national health plan, or why your parents should help you purchase a new car. Remember to keep the strategy focused and succinct. "Government is not the solution to our problem. Government is the problem" – Ronald Reagan My issue I chose is my personal stance against national health care, or "socialized medicine." One of the important reasons to me is that once the government gets into the business of providing our health care, the government gets into the business of deciding whose life matters, and how much. It gets into the business of deciding what we "really" want, where what we really want can never be a second chocolate eclair that might make us a size fourteen and raise the cost of treating us.
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