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Advertising Management Ch. 9

Advertising Management Ch. 9 - Sarah Anderson Advertising...

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Sarah Anderson Advertising Management Written assignment ch. 9 David Smith Answer Questions 1and 3 in Exploring Advertising (Page 265) 1. Find a newspaper or a magazine ad with a headline that you don't think is very effective. Rewrite the headline. What classification of headline did you choose? Explain the reasons for the changes you made. I don't have any magazines at my house, and the newspaper had nothing, so I found a great website that has a bunch of old and current magazine ads online. ( http://www.magazine-ads.com/) After scrolling through many pages and categories of ads, I found this ad: http://www.magazine- ads.com/ALI0004.php It's a Bacardi ad that shows a man break-dancing at a club, with the headline that says: “Chiropractor by day, Bacardi by night.” Personally, it wasn't a very effective headline for me: I know the ad is supposed to imply that no matter what your profession is, you can still go and
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