This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Sarah Anderson Advertising Management Written assignment ch. 9 David Smith Answer Questions 1and 3 in Exploring Advertising (Page 265) 1. Find a newspaper or a magazine ad with a headline that you don't think is very effective. Rewrite the headline. What classification of headline did you choose? Explain the reasons for the changes you made. I don't have any magazines at my house, and the newspaper had nothing, so I found a great website that has a bunch of old and current magazine ads online. ( http://www.magazine-ads.com/) After scrolling through many pages and categories of ads, I found this ad: http://www.magazine- ads.com/ALI0004.php It's a Bacardi ad that shows a man break-dancing at a club, with the headline that says: Chiropractor by day, Bacardi by night. Personally, it wasn't a very effective headline for me: I know the ad is supposed to imply that no matter what your profession is, you can still go and have a good time at night and drink Bacardi, but that didn't come to me right away because it just didn't...
View Full Document
This note was uploaded on 04/12/2011 for the course STAT 2610 taught by Professor Sanjeev during the Spring '11 term at Bemidji State.
- Spring '11