Advertising Management Ch. 12

Advertising Management Ch. 12 - hear advertised If not you...

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Sarah Anderson Advertising Management Written Ch. 12 David Smith 1.Look through the TV listings for cable shows on six specialty cable channels. What audience do you think watches those channels? What products would you expect to see advertised? MTV (Real World)- Targeted audience would be teens and those in their 20's, music lovers, reality show lovers. CMT (Top 20 Countdown)- Targets anyone who likes country music, of any age. E! - Keeping Up With the Kardashians- Audience would include all ages, mostly the younger generation such as teens, those in their 20's and 30's. I would expect fashion commercials, award show commercials, - Comedy Central- 2. For 15 minutes each, Listen to two radio stations that you wouldn’t normally consider listening to. Pay attention to the ads that you hear. Are the products different than those you normally
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Unformatted text preview: hear advertised? If not you, whom are they trying to reach? 1.) Christian 2.) Rush Limbaugh (AM 650) commercials heard- 5 Hour Energy community watch fundraiser for a new town playground Carbonite- unlimited online backup for $54.95/year I was a little surprised to hear these advertisements on his station, I figured they would all be political advertisements, instead of some product advertisements. One of them was reaching out to the local community listening to his station, advertising a local fundraiser in our community. The 5 hour energy drink could reach out to many different types of audiences, since we all need a little pick me up sometimes. And the Carbonite commercials reaches out to those who are technology and Internet saavy....
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This note was uploaded on 04/12/2011 for the course STAT 2610 taught by Professor Sanjeev during the Spring '11 term at Bemidji State.

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Advertising Management Ch. 12 - hear advertised If not you...

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