Advertising Management Ch. 13

Advertising Management Ch. 13 - Sarah Anderson Advertising...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sarah Anderson Advertising Management Written Ch. 13 David Smith Answer Questions 1, 2, and 3 in Exploring Advertising (Page 381) 1. Try out several search engines (Google, MSN, Yahoo,etc.) Perform a number of keyword searches. How do the various search engines return the results? Can you determine which results are natural versus paid? Do you get the same results from every engine? If not, why do you suppose you do not? If you were an advertiser, on which search engine would you choose to advertise and why? I performed the keyword searches of “rainbows”, “Hawaii”, and “iphone accessories” on Google, MSN, and Yahoo. I found that I was the least satisfied with msn's search results, because I was directed to a site called and the results seemed to be more like spam and less informational than I was looking for. I can tell when results are natural vs. paid because often the results include an advertisement saying that if you click on those results you will be directed to a page where you can receive something on sale, or a coupon to redeem at that website. They also fall under the side bar, not with the normal results, under the headline of “Sponsored results.” Google was a decent search engine
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/12/2011 for the course STAT 2610 taught by Professor Sanjeev during the Spring '11 term at Bemidji State.

Page1 / 2

Advertising Management Ch. 13 - Sarah Anderson Advertising...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online