Advertising Management Ch. 15

Advertising Management Ch. 15 - Sarah Anderson Advertising...

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Unformatted text preview: Sarah Anderson Advertising Management Written Assign. Ch. 15 David Smith Answer Question 1 in Exploring Advertising (Page 435) 1.) Consider products that you commonly purchase in the following categories: athletic shows, backpacks, sweatshirts, sodas, music, and restaurant good. For each of these products evaluate: a. What media might you select, based on finding the appropriate audience, environment, and mood for that product? Athletic shoes: outdoors, magazines, tv ads, internet Backpacks: outdoors, magazines, internet Sweatshirts: outdoors, magazines, internet Sodas: tv, direct marketing, special events, internet Music: radio, tv, internet Restaurants: TV, radio, magazine ads, special events, promotions, internet b. What length of format ads would you use, given the type of message you need to communicate? Preferred positions for magazine ads are front and back covers; for TV, sponsorship of prime-time shows. Special positions and sponsorships cost more, so the media planner must decide whether the shows....
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This note was uploaded on 04/12/2011 for the course STAT 2610 taught by Professor Sanjeev during the Spring '11 term at Bemidji State.

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Advertising Management Ch. 15 - Sarah Anderson Advertising...

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