Advertising Ch. 16 PLAN

Advertising Ch. 16 PLAN - Sarah Anderson Advertising...

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Sarah Anderson Advertising Written Ch. 16 David Smith Answer Question 2 in Exploring Advertising (Page 464) 2.) Develop a directing marketing program for a product that is normally sold only in stores. Describe the target audience, your objectives, and the direct marketing activities you would use and explain why. Create a mockup campaign piece. Explain how you would generate and utilize a marketing database. There has been unusually nice weather lately, and it excites me for the upcoming summer and all of camping and barbequing that will be done, which brought me to my product of choice for this assignment. Hot dogs! Normally sold in stores only: Hot dogs Describe target audience: Anyone who likes hot dogs –all ages Your objectives: To market hot dogs that are healthy and 100% beef meat and that are a popular brand for barbeques, at home meals, camping, etc. The marketing objectives must usually be based, above all, on the organization's financial objectives; converting these financial measurements into the related marketing measurements.He went on to explain his view of the role of "policies," with which strategy is most often confused: "Policies
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are rules or guidelines that express the 'limits' within which action should occur."Simplifying somewhat, marketing strategies can be seen as the means, or "game plan," by which marketing objectives will be achieved and, in the framework that we have chosen to use, are generally concerned
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This note was uploaded on 04/12/2011 for the course STAT 2610 taught by Professor Sanjeev during the Spring '11 term at Bemidji State.

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Advertising Ch. 16 PLAN - Sarah Anderson Advertising...

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