Unformatted text preview: product should be emphasized to Jon-Michael in order to maximize value? 3.) How could researchers take a nomothethic approach to understanding the psychological makeup of these consumers?? 4.) How could self-congruency theory apply to this case? 5.) What types of shopping value apply most readily to Jon-Michael and Latonia?...
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This document was uploaded on 04/12/2011.
- Spring '09
- Business Ethics