Unformatted text preview: Sarah Anderson Consumer Behavior Written Assignment Ch. 11 David Smith Prepare and submit answers to the four case questions for Chapter 11 Case on page 228. 1.) The need recognition for bottled water according to consumers is for their health and convenience of having clean, safe water to drink whenever and wherever they may need/want it. 2.) The following brands are ones I can think of off the top of my head: Aquafina, Buhl Water, FIJI, Propel, Ice Mountain, Dasani, Nestle. These brands do come easily to mind because they are brands that I remember buying from previous vacations, road trips, or keep stocked at my house for convenience matters. The consideration set for these brands that I have purchased is solely based on price, amount of water in the bottle, and how natural and healthy the water is. To me, water basically all tastes the same, and I really can't tell much of a difference, my personal choice for buying water in bottles is mostly for the convenience of being able to grab one and have with me wherever I go for the...
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This document was uploaded on 04/12/2011.
- Spring '09
- Business Ethics