Market research ch 3 pt b

Market research ch 3 pt b - Sarah Anderson Ch 3 Pt B 1 1 2...

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Sarah Anderson Ch 3 Pt B 1. What are the top 3 decisions faced by Joe? 1. He needs to find good tasting coffee and a good location 2. He needs to know people's preferences and how he could attract customers 3. He needs to know if he should hire someone to do the study for him 2. What are the key deliverables that an outside researcher should produce to help Joe with the key decisions? Research on locations of coffee shops, best tasting coffee results, what customers are looking for when it comes to coffee, coffee consumption patterns, and the number of coffee shops around the United States. 3. How relevant are the coffee taste studies cited above? Explain. I don't think they are very relevant because all of them have different results. It's all a matter of opinion, and everyone is different, hence all of the different reviews. Overall, it seemed that Starbucks did have the best reviews, but nothing was very clear and all results varied so much that I think it would be pointless to look at this information and these results as being useful to his business. 4.
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Market research ch 3 pt b - Sarah Anderson Ch 3 Pt B 1 1 2...

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