Marketing Ch. 2

Marketing Ch. 2 - Sarah Anderson Marketing Written...

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Sarah Anderson Marketing Written Assignment Ch. 3 David Smith Assurance of Learning pg. 91 2.) What are the three types of competition? Give an example of each. 1. Direct- ex. Occurs among marketers of similar products, such as when ExxonMobil opes across the street from a Shell gas station. 2. Indirect- ex. Involves products that are easily substituted . .sch as fast food, or the movies. 3.Traditional economic analysis- competition as a battle among companies in the same industry. ...The purchase of a Honda Accord might compete with a Holland America cruise. 3.) What are the three questions marketers must ask before deciding on a competitive strategy? 1. Should we compare? 2. If so, in what markets should we compare? 3. How should we compare? 5.) Describe an industry or firm that you think might be able to weather an economic downtown and explain why. The oil/gas industry might be able to weather an economic crisis because they have so much money to keep them ahead of the game so they won't be going into debt any time soon if any crisis
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Marketing Ch. 2 - Sarah Anderson Marketing Written...

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