Assignment G - T RACKL I FE Ifyoutrack,youllgetitback M ichael Kandel F ung L i Amala Williams#87 Rachelle Thelusme Ch ris Reagan Our business is t

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T RACKLI FE  “If you track, you’ll get it back”
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Michael Kandel Fung Li Amala Williams #87 Rachelle Thelusme Chris Reagan Our business is tracking devices that can help consumers find products that they tend to misplace. The whole concept is putting a computer chip on products such as a watch or a cell phone or even valuable items like jewelry that tend to be misplaced at times. With the help of information technology, tracking the device will come pretty easy. As soon as the chip is placed onto the product, the consumer can track the product’s location. From entering our site, the consumer needs to type in the serial number that is associated with that piece of product. The screen will then change to the location of the product. The consumer can also call our hotline and speak with a representative who would also be able to track your product and provide other types of feedback. With the help of information technology, the consumer no longer needs to run around frantically, looking for a product, creating stress. Now, the location is one phone call or click away, making it easy, simple and less time consuming.
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There isn’t a particular company around that specializes in tracking devices solely. You may find a GPS tracking device here and cell phone tracking devices there. However, our company provides tracking devices for any product, something no one has done before. We are creating a whole new market. Since there will not be any direct competitors, there will not be any specific strategies that we must consider. There will not be any strengths or weaknesses we have to analyze. However, there is no guarantee that competition may not arrive; therefore we must position our product to create brand loyalty. We also must make sure our product is difficult to imitate, create value, and make sure it is not substitutable. Although we do not have direct competitors, we must work as if we do have competitors and continue to improve and extend our product. In order to do that we must and we will take advantage of all of our tangible resources as well as intangible resources. After a while competitors may enter the market, in order to avoid this, we must create barriers to entry. With our highly technical tracking devices there are capital requirements and it may be too expensive for other companies to enter the market. Also, competitors will have to consider the switching cost of the competitor which will most likely discourage competitors to enter the market. If we do happen to have competitors entering the market, we will analyze the competitor’s objective, assumptions, strategy, and capabilities. What drives the competitor and what the competitor is doing or is capable of doing are questions that we would be asking. Our result of the competitor’s analysis will improve our ability to predict the
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This note was uploaded on 04/12/2011 for the course BUSINESS mba101 taught by Professor G during the Spring '09 term at Syracuse.

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Assignment G - T RACKL I FE Ifyoutrack,youllgetitback M ichael Kandel F ung L i Amala Williams#87 Rachelle Thelusme Ch ris Reagan Our business is t

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