FinalExamFall04 - ADM2302 A B C D E Final Examination Fall...

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ADM2302 A, B, C, D, E Final Examination, Fall 2004 Page: 1 ADM 2302 Final Exam December 21, 2004 Last Name: ______________________ First Name: __________________ Student #: Section: _____ Professor (circle): Jaber(A&B) Michalowski(C) Lane(D) Sidney(E) The exam booklet should have 11 pages. If yours doesn’t, please inform us now. Please answer all the questions in the space provided. Only answers in this booklet will be marked. Scrap paper, which will not be marked, will be handed out for your use. It must be handed in along with the exam. Normal distribution tables on page 11 . One page of notes (cheat sheet) written on both sides is permitted. Hand calculators are permitted. Question Mark Out of 1 20% 2 16% 3 14% 4 13% 5 12% 6 25% TOTAL 100% Statement of Academic Integrity The School of Management does not condone academic fraud, an act by a student that may result in a false academic evaluation of that student or of another student. Without limiting the generality of this definition, academic fraud occurs when a student commits any of the following offences: plagiarism or cheating of any kind, use of books, notes, mathematical tables, dictionaries or other study aid unless an explicit written note to the contrary appears on the exam, to have in his/her possession cameras, radios (radios with head sets), tape recorders, pagers, cell phones, or any other communication device which has not been previously authorized in writing. Statement to be signed by the student: I have read the text on academic integrity and I pledge not to have committed or attempted to commit academic fraud in this examination. Signed:______________________________________ Note: an examination copy or booklet without that signed statement will not be graded and will receive a final exam grade of zero.
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ADM2302 A, B, C, D, E Final Examination, Fall 2004 Page: 2 Problem 1. (20 marks) 1 Data for this month’s advertising problem for a certain company are described in the table below: Media Type Number of Customers Reached Cost ($) per Advertisement Maximum Time Available per Month Exposure Quality Units Daytime TV (DTV) 1000 1500 15 65 Evening TV (ETV) 2000 3000 10 90 Daily newspaper (DN) 1500 400 25 40 Sunday newspaper magazine (SN) 2500 1000 4 60 Radio (R) 300 100 30 20 At most $30,000 can be spent on advertisements this month. There must be at least 10 TV ads. At most $18,000 may be spent on TV ads. At least 50,000 customers must be reached. The objective is to maximize total exposure quality. The SOLVER formulation and output is shown below. DTV ETV DN SN R 10 0 25 2 30 65 90 40 60 20 2370 Available DTV 1 10 <= 15 Available ETV 1 0 <= 10 Available DN 1 25 <= 25 Available SN 1 2 <= 4 Available R 1 30 <= 30 Budget 1500 3000 400 1000 100 30000 <= 30000 TV restriction 1 1 1 10 >= 10 TV restriction 2 1500 3000 15000 <= 18000 Customers reached 1000 2000 1500 2500 300 61500 >= 50000 1 This problem is taken from Anderson, Sweeney and Williams, An Introduction to Management Science, 11 th edition, Thompson, Mason, Ohio, 2005.
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FinalExamFall04 - ADM2302 A B C D E Final Examination Fall...

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