04.conformity copy - Overview- Social Influence...

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Overview- Social Influence Deindividuation & non-social groups The continuum of social influence Conformity Ambiguous situations vs. non- ambiguous situations Implications for belief/attitude change Factors that influence conformity Who conforms? Resisting social influence
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Post WWII approaches to Prejudice Obedience to authority (Milgram) Conformity (Sherif, Asch) The authoritarian personality (the Berkeley group) dogmatism (Rokeach)
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Deindividuation: Getting lost in the crowd When people are in a crowd: Normal constraints on behavior are loosened Increase in impulsive and deviant acts. Individual efforts can not be identified Individuals become less noticeable People feel evaluation apprehension less People relax War, lynchings, soccer games in Europe Brian Mullen (1986) 60 lynchings committed in the US between 1899 & 1946 The more people there were in the mob, the greater the savagery and viciousness with which victims were killed.
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Wearing uniforms may have a similar effect. how would you test this? Rehm, Steinleitner & Lilli (1987) Why does deindividuation (or wearing uniforms) lead to more aggression? People feel less accountable; it is unlikely that any individual will be singled out and blamed (conditions of high anonymity). Presence of others lowers self-awareness, and shifts attention away from one’s standards. Non-social groups
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Anonymous Goodness Johnson & Downing (1979) Shock levels -15 -10 -5 0 5 10 15 KKK costume Nurse's uniform Non-social groups Increasing Decreasing
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Potential costs to social roles There is a cost to acting inconsistently with them (you can not yell at your boss) What if these role expectations were determined arbitrarily or are unfair? People can lose their personal identities and personalities. Social roles can “take over” Zimbardo Randomly assigned Stanford University Students to the roles of “prisoners” vs. “guardians” for an experiment that would last for 2 weeks.
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04.conformity copy - Overview- Social Influence...

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