06-1.modernforms1 - Attitudes toward School Integration...

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Attitudes toward School Integration Attitudes toward Interracial Marriage Attitudes toward Integrated Neighborhoods (Gallup)
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What do these changes reflect? Real changes in attitudes? Changes in norms for presenting ourselves? Both? How can we know?
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Methods that have actually been tested… Unobtrusive measures Helping Behavior takes advantage of ambiguity (Latane & Darley, 1970 --> Gaertner & Dovidio, 1977) Aggression P’s given a reason to aggress (Milgram, 1974 --> Donnerstein & Donnerstein, 1976) Nonverbal Communication less subject to self-presentation Word, Zanna & Cooper (1974)
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Study 1 Study 2 • far away •short interview • far away •short interview • sits closer •longer interview • sits closer •longer interview • poised •effective •competen t • nervous •ineffective •less competent • nervous •ineffective •less competent • poised •effective •competen t
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Self-fulfilling prophecies The process by which someone’s expectations about a person or group leads to the fulfillment of those expectations. Perceiver forms expectations about a target Perceiver acts toward the target based on the expectation Target interprets the perceiver’s actions and responds so that his/her behavior is consistent with perceiver’s expectations e.g., Rosenthal & Jacobsen, 1968
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Help giving to White and Black victims (White participants) % helping
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Aversive Racism
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06-1.modernforms1 - Attitudes toward School Integration...

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