07.modernforms2 - Cogni&ve-Afec&ve...

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Unformatted text preview: Cogni&ve-Afec&ve Personality System (CAPS) Spreading Ac-va-on Theory of Memory Neural networks analogy Memory is organized as networks of seman-c and ac-va-on rela-onships between constructs. Constructs are represented as nodes that are related to each other through links. Node 1 Node 2 Spreading Ac-va-on Theory of Memory The more frequently two concepts are ac-vated together, the stronger the excitatory link between them. Beach Swimsuit Spreading Ac-va-on Theory of Memory The less frequently two concepts are ac-vated together, the stronger the inhibitory link between them. Swimsuit Skiing Spreading Ac-va-on Theory of Memory Retrieval of informa-on works by a spreading of ac-va-on. node1 node2 node4 node3 node5 General principles of knowledge ac&va&on Availability Accessibility Applicability Priming A procedure based on the no&on that ideas that have been recently encountered or frequently ac&vated are more likely to come to mind and thus will be used in interpre&ng social events. Our social world (oLen ambiguous) is painted in the colors of accessible crayons Priming and Accessibility Construct Activation: Higgins, Rholes, & Jones (1977) Mental constructs (thoughts, feelings, goals) can be triggered and subsequently affect unrelated judgments Categories are constructs Method: Activate construct in ostensibly separate activity Measure effect of construct activation on judgments Applicability is necessary (preconception) Some categories are chronically accessible Gender Ethnicity Donalds ambiguous descrip&on Adventurous self-conFdent independent persistent Donalds ambiguous descrip&on Reckless conceited aloof stubborn...
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07.modernforms2 - Cogni&ve-Afec&ve...

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