07.modernforms2 - Cognitive-Affective Personality System...

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Unformatted text preview: Cognitive-Affective Personality System (CAPS) Spreading Activation Theory of Memory Neural networks analogy Memory is organized as networks of semantic and activation relationships between constructs. Constructs are represented as nodes that are related to each other through links. Node 1 Node 2 Spreading Activation Theory of Memory The more frequently two concepts are activated together, the stronger the excitatory link between them. Beach Swimsuit Spreading Activation Theory of Memory The less frequently two concepts are activated together, the stronger the inhibitory link between them. Swimsuit Skiing Spreading Activation Theory of Memory Retrieval of information works by a spreading of activation. node1 node2 node4 node3 node5 General principles of knowledge activation Availability Accessibility Applicability Priming A procedure based on the notion that ideas that have been recently encountered or frequently activated are more likely to come to mind and thus will be used in interpreting social events. Our social world (often ambiguous) is painted in the colors of accessible crayons Priming and Accessibility Construct Activation: Higgins, Rholes, & Jones (1977) Mental constructs (thoughts, feelings, goals) can be triggered and subsequently affect unrelated judgments Categories are constructs Method: Activate construct in ostensibly separate activity Measure effect of construct activation on judgments Applicability is necessary (preconception) Some categories are chronically accessible Gender Ethnicity Donalds ambiguous description Adventurous self-confident independent persistent Donalds ambiguous description Reckless conceited aloof stubborn...
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This note was uploaded on 04/13/2011 for the course PSYCHOLOGY 167 taught by Professor Mendoza-denton during the Fall '11 term at University of California, Berkeley.

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07.modernforms2 - Cognitive-Affective Personality System...

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