COMM 2760 Notes

COMM 2760 Notes - Comm 2760 Cognitive Dissonanceevidence...

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Comm 2760 Cognitive Dissonance- evidence for cognitive dissonance shown through induced compliance induced compliance = when an individual is induced to act in a way discrepant from his or her beliefs and attitudes -Festinger & Carlsmith (1959)- people that went against what they felt by lying to other participants in order to receive a dollar when people given $20, they had the same response as someone told not to lie at all because the twenty dollars became a legitimate reason to lie ex. induced compliance ex. from study case: *mel induced to comply with paying attention to environmental issues by her classmates and her teacher * josh induced by Leigh to engage in recycling behaviors IF YOU FORCE SOMEONE TO BEHAVE IN WAY COUNTER TO THEIR ATTITUDE, ULTIMATELY, THEIR ATTITUDES WILL CHANGE IN THE FAVOR OF THIS ATTI- TUDE Effort Justification- more people suffer to attain things, the better they will come to like those things ex. study by Axsom showing that college students who underwent more strenuous pro-
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This note was uploaded on 04/13/2011 for the course COMM 2760 taught by Professor Mcleod,p. during the Spring '08 term at Cornell.

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COMM 2760 Notes - Comm 2760 Cognitive Dissonanceevidence...

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