L33A1 - Lecture 33 (01/04/11) Ideology continued - Some...

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Lecture 33 (01/04/11) Ideology continued - Some people define ideology as being a mistaken idea about society (by definition) - He doesn’t think this helps us much to understand how ideology works - It’s a perception of the world from a particular viewpoint – and this viewpoint constitutes social reality for those who accept it - We can see a number of examples of that o Ex. Take our dominant view of technology – we conceive of technology as a set of rules and procedures that establish the usage of machines and we consider that people are adapting to technology o This conceptualization – people are the non-skilled helpers of the machine - First of all – this view is inaccurate if we apply it to simpler technological activities where the person in a sense is the focus of the technique (ex. Cooking, mowing lawns) – in this case the idea of the distances btw technology and people is less evident - If we look at a society of hunter-gatherers or agriculturalists – in this case the technology is highly personalized o Someone is a good hunter not b/c they have great weapons but b/c they have made themselves and they can find the animals and bring them home - However, the model of technology as being something outside of us is not entirely mistaken at the ideological level b/c it becomes a model for reality - From the starting point that many industries many workers are separated from the tools they are using – meaning they know very little in the way that told are constructed and what they do, they just repeat a mechanical job – you get to a point where even skilled practitioners see themselves as workers who are following a procedure which is external to them - In this respect the idea is there is a rule book and someone is there to apply it –it exists even in disciplines where the notion is pretty bizarre o Ex. Psychiatry – there is a diagnostic manual that defines what specific illnesses can be and it becomes for many psychiatrists it becomes a central tool for making diagnoses (ex. This person only has 5 traits as Asperger’s syndrome but the other person has 7 so they must have it) o Slow technology transforms the way in which people treat themselves and act in certain circumstances that has been routinized in society - Ideologies exist in a number of levels – exist in part as cultural theories meaning connected discourses which say things are thins way o Ex. Manifest of a party constitutes cultural theory - But much about ideology is not going to be found in such theoretical statements – i exists at the level of schemas and models and much of it can be tacit - It is clear that ideology is related to power – the point of ideology is that it’s a form o
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L33A1 - Lecture 33 (01/04/11) Ideology continued - Some...

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