Lecture 5 Reading and Notes

Lecture 5 Reading and Notes - Lecture#5 Theproductcycle...

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Lecture #5:  The product cycle: Phase I: Start-up Phase Phase !!: Growth begins, new entities Phase III: High demand, but stabilization. Technology isn’t changing. Low innovation.  Large investment, running factories of scale. Fewer producers  Phase IV: Market shares are low, and a decrease occurs. Phase V: Sunset, Company falls to another. (We attempted to Bailout GM from Sunset)  This supports the theory of Creative Destruction.  To help reduce the import of Cars/American Car companies, the government institutes  trade protectionism. However, consumers prefer competition, in terms of price and  MPG. They prefer globalization. Essentially wants to the benefits of globalization, but  wants to be protectionist with where they live.  Protectionist movements in car industries:  Toyota had a quota on how many cars  they could sell.  V Shape Industrialization: (Akamatsu’s prediction)
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Lecture 5 Reading and Notes - Lecture#5 Theproductcycle...

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