Fiat Outline

Fiat Outline - Introduction; 1. Gas prices are continuing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Introduction; 1. Gas prices are continuing to increase, and will continue to do so until Cars stop running on Crude Oil. In the current economic slump. The Fiat 500 is putting a twist on the traditional small oil-efficient car by offering an alternative. a. Small cars are selling better as time goes on 2. Fiat’s bad reputation in the United States. a. Has quality issues: was rust prone, and dangerous b. Fiat leaves US market in 1984 c. 3. Fiat should introduce the “Fiat” 500 in the United States as the Fiat 500. a. Fiat: Italian Car Company can come up with a name that reminds customers about the pros of the Italian culture i. expensive/quality ii. Avanti Garde/Edgy/High End iii. Milan is becoming a fashion capital of the world iv. Also selling Italian romance b. The “500” portion of the name allows the car to become synonymous with speed. i. Many of the decals available to personalize the car with racing related. ii.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/13/2011 for the course UGBA 10 taught by Professor Xuanmingsu during the Spring '08 term at Berkeley.

Page1 / 2

Fiat Outline - Introduction; 1. Gas prices are continuing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online