Document Design

Document Design - Document Design 1. Proximity - Chunking...

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Document Design 1. Proximity - Chunking 2. Alignment All visual elements (text, graphics) should be placed on page in ways that allow reader best to understand relationships among them Queuing = creation of visual distinctions to indicate levels of importance: most important info closest to left side, less important info indented 3. Repetition Treat the same kind of information in the same ways with view to creating consistent patterns throughout document Filtering = use of visual patterns to distinguish type of information 4. Contrast Recognize positive/negative visual effects of relationships between colours, size: font/colour vs. Background, large font vs. Small Why design matters? - Attractive pag es look friendly, e asy (increas e m otivation) - Grouping ideas shows structure - Saves time a nd m on ey - Builds goodwill - Enhances credibility (ethos) Design: Part of Writing Think a bout design at e ach step: - As you plan, think about read ers: skilled or poor, straight through or skip around? - As you write, us e lists, h e a dings - Get feedb ack from your a udience - As you revise, check following 8 d esign guides 1. Use Blank/negative sp ace -
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Document Design - Document Design 1. Proximity - Chunking...

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