Informative and Positive Messages

Informative and Positive Messages - Informative and...

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Informative and Positive Messages Informative message- reader’s reaction neutral Positive message – reader’s reaction positive Neither message asks reader to do anything Primary Purposes: To give information or good news to reader To have reader: read it, understand, and view information positively De-emphasize any negative points Secondary Purposes: To build good image of a writer To build good image of writer’s organization To build good relationship between writer, reader To eliminate future messages on same subject Letters vs. Memos Letters – messages to people outside your organization Memos – messages to people within your organization Organizing 1. Give any good news; summarize the main points 2. Clarify with details; background 3. Give any negative points as positively as possible 4. Explain any reader benefits 5. Use a goodwill ending: be positive, personal, and forward looking Subject Line Subject line – 3-to-7 word document title Serves 3 purposes: aids in filing, retrieving and tells reader why they should read, and set up writer’s message Specific and concise Fit message: positive, negative, or persuasive Highlight good news Cover everything in message
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Informative and Positive Messages - Informative and...

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