Persuasive Messages

Persuasive Messages - P ersuasive Messages Secondary...

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Persuasive Messages Secondary Purposes To build good image of writer To build good image of writer’s organization To cement good relationship between reader and writer To reduce or eliminate Three aspects of Persuasion Argument – reasons or logic writer offers (logos) Credibility – reader’s response to writer as source of message (ethos) Emotional Appeal – making reader want to do as writer asks (pathos) Credibility in Persuasion (3 sources) Knowledge Image Relationships Building Credibility Be factual – don’t exaggerate Be specific - if you say X is better, show in detail how it’s better Be reliable – if project will take longer than estimated, tell audience now Choosing a Persuasive Strategy What do you want people to do? What objections will readers have? How strong a case can you make? What kind of persuasion is best for organization and culture? Use a Direct Request
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This note was uploaded on 04/13/2011 for the course ENGLISH 2111F taught by Professor Johnston during the Spring '11 term at UWO.

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Persuasive Messages - P ersuasive Messages Secondary...

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