Creative Brief rev

Creative Brief rev - A creative brief is like a road map. A...

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persuasive marketing communications. And gets you there quickly. A bad creative brief starts you off in the wrong direction. So you have to stop, figure out where you're going, and start again. Some pointers: - Great advertising and design creative briefs have insights and anecdotes - quotes from buyers, interesting stories about the company, key research findings. - Bad creative briefs are incomplete, or dictate the creative, or use ambiguous language. - Working from verbal input, without a written creative brief, is how amateurs waste time and money. - The two most essential questions in a creative brief are, "Who are we talking to, and what do we want to say?" This Agency Creative Brief works for TV, print and other projects, covering new business pitches, direct response ads, and long format projects such as videos and web sites. Sample Creative Brief Client / Client contact information: Name, phone number and email address of the person or people on the client side. The 'client' is who pays for or approves the work.
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Creative Brief rev - A creative brief is like a road map. A...

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