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Chapter 4 - leaders who in turn influence others through...

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Click to edit Master subtitle style  4/15/11 Making Sense of  Research on Media Effects  Chapter 4
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Click icon to add picture  4/15/11 MASS-MEDIA RESEARCH o Conceptual Perspectives we should use when researching media, o e.g. history, ethics Empirical Research  involving data  collection,  reporting
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Click icon to add picture  4/15/11 MASS-MEDIA RESEARCH o Quantitative o Data collection, report in quantitative form, o e.g. experiment, survey, content analysis Qualitative Data collection to  understand  meanings, e.g. history,  ethnography
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 4/15/11 Evaluating research
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 4/15/11 Chicago school
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 4/15/11 Chicago school
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 4/15/11 Propaganda research
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 4/15/11
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 4/15/11 Propaganda research
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 4/15/11 Propaganda research o Hypodermic-needle model o Mass media messages persuaded all people directly, without people being able to control how they reacted
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 4/15/11 Payne fund studies
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 4/15/11 Payne fund studies
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 4/15/11 Columbia school
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 4/15/11 Columbia School
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 4/15/11 Columbia school o Two-step flow model o Mass media content first picked up by opinion
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Unformatted text preview: leaders who, in turn, influence others through discussions 4/15/11 4/15/11 AMERICAN SOLDIER 4/15/11 AMERICAN SOLDIER o American Soldier study o concluded that the effect of mass-media propaganda on soldiers was very limited 4/15/11 Yale program o Under normal circumstances and in varied communication environments, minimal mass-media ability to sway people’s opinions on controversial issues 4/15/11 Mainstream media research 4/15/11 Mainstream media research 4/15/11 MAINSTREAM MEDIA RESEARCH o Agenda setting o Mass media tell people not what to think, but what to think about 4/15/11 Mainstream media research 4/15/11 4/15/11 Mainstream media research 4/15/11 4/15/11 Critical approaches 4/15/11 Critical approaches 4/15/11 Critical approaches 4/15/11 FRANKFURT SCHOOL, 1940s 4/15/11 Political economy research 4/15/11 Annenberg school 4/15/11 Cultural studies...
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