Chapter 5 - AWorldofBlurred Chapter5...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style  4/15/11 A World of Blurred  Chapter 5
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 6 MASS MEDIA TRENDS o Media fragmentation Audience segmentation Distribution across media boundaries Globalization Conglomeration Digital convergence
Background image of page 2
 4/15/11 MEDIA FRAGMENTATION o 1. Media fragmentation o Increase in the number of mass-media outlets
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 Media fragmentation o Consequence of media fragmentation: audience erosion (decrease in % of the audience using specific medium/outlet)
Background image of page 4
 4/15/11
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 AUDIENCE SEGMENTATION o 2. Audience segmentation o Increase in the number of audience segments due to media targeting
Background image of page 6
 4/15/11
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 CROSSING MEDIA BOUNDARIES o 3. Distribution across media boundaries o Distribution of media products across media boundaries
Background image of page 8
 4/15/11
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 Crossing media boundaries
Background image of page 10
 4/15/11 Crossing media boundaries
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 4/15/11 Key concepts o Good share of the mind o Audiences’ awareness of the product
Background image of page 12
 4/15/11 globalization o 4. Globalization ü A way to increase profit ü Media materials produced for global markets from the beginning
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
5. Conglomeration Conglomerate holds several mass-media firms conglomeration
Background image of page 14
Intense mergers/acquisitions in the 1980s and 1990s conglomeration
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 16
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/14/2011 for the course ADVERTISIN 1101 taught by Professor Dr.jamesl.marra during the Fall '11 term at Temple.

Page1 / 28

Chapter 5 - AWorldofBlurred Chapter5...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online