Chapter 7 - o by 2010, o US book sales will reach o $47...

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Click to edit Master subtitle style  4/15/11 The Book Industry Chapter 7
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 4/15/11 Unesco definition
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 4/15/11 before the 15th century ü Books were handwritten ü Papyrus scrolls – 3,000 BC, Egypt ü Scriptoria in ancient Greece o
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 4/15/11
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 4/15/11 before the 15th century
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 4/15/11 the 15th century o Illuminations: o Books with drawings copied by hand, usually by monks o
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 4/15/11
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 4/15/11 The 15th century o 1440 o Movable-type printing ü Johannes Gutenberg ü Individual letters cut out of wood
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 4/15/11
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 4/15/11 1500s–1700s ü First printed books – mostly religious texts ü 1500s – books challenged the dominant Catholic Church ü 1500s–1700s – great societal impact due to books
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 4/15/11 17th century, Britain
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 4/15/11 17th century, Britain
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 4/15/11
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 4/15/11 17TH–18TH CENTURY, BRITAIN
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 4/15/11 the British colonies
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 4/15/11 1825–75
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 4/15/11 Koenig steam-powered press
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 4/15/11 DIME NOVELS, 1860s
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 4/15/11 DOMESTIC NOVELS, 1870s
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 4/15/11 mid-20th century
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 4/15/11 1980s
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 4/15/11 the modern book industry o Economists claim that,
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Unformatted text preview: o by 2010, o US book sales will reach o $47 billion 4/15/11 the modern book industry o The book industry: ü Educational/training books o ($21 billion in revenue in 2005) ü Consumer books 4/15/11 EDUCATIONAL BOOKS 4/15/11 Consumer books 4/15/11 the modern book industry 4/15/11 production 4/15/11 electronic books ü Amazon’s Kindle – potential for change ü Digital textbooks for schools ü Google’s digitization project 4/15/11 4/15/11 production 4/15/11 distribution o Distribution plays a crucial role in the success of a book 4/15/11 distribution 4/15/11 4/15/11 distribution 4/15/11 exhibition 4/15/11 Exhibition 4/15/11 Exhibition via the web o Big online sellers: ü www.amazon.com ü www.barnesandnoble.com 4/15/11 4/15/11 Exhibition via the web o Few publisher executives believe that online sales will completely replace “brick-and-mortar” stores 4/15/11 Media literacy...
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 1101 taught by Professor Dr.jamesl.marra during the Fall '11 term at Temple.

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Chapter 7 - o by 2010, o US book sales will reach o $47...

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