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Chapter1 - Chapter1 WHYSTUDYMASSMEDIA WhyStudyMassMedia...

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Click to edit Master subtitle style  4/15/11 Understanding Mass Media and the  Importance of Media Literacy Chapter 1
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 4/15/11 WHY STUDY MASS MEDIA ?
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 4/15/11 We surround ourselves with  media every day, but do we  really understand where media  messages come from? Why Study Mass Media?
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 4/15/11 Media literacy Thinking critically about how  and why media is produced  Why Study Mass Media?
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 4/15/11 Media literacy ü Empowers you as a responsible media citizen ü Knowing the forces and motivations behind media messages allows you to be a better judge of media content Why Study Mass Media?
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 4/15/11 What’s new about media  today  ?
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 4/15/11
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 4/15/11 Convergence  Takes place when content  traditionally confined to one  medium appears on multiple  channels  What’s new about media?
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 4/15/11 Convergence ü Is reshaping media boundaries ü Is changing our use of the media What’s new about media?
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 4/15/11 Audience fragmentation The mass audience is breaking  up into smaller audience  segments What’s new about media?
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 4/15/11
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 4/15/11
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 4/15/11 The process  of  mass communication
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