power-point-chapter-outlines-11

power-point-chapter-outlines-11 - TheRadioIndustry...

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Click to edit Master subtitle style  4/15/11 The Radio Industry Chapter 11
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 4/15/11 End of 19th century
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 4/15/11 Guglielmo Marconi
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Click icon to add picture  4/15/11 Early 20th century
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 4/15/11
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 4/15/11 FIRST WORLD WAR 
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 4/15/11 Creation of rca
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 4/15/11
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 4/15/11 1930
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 4/15/11 Radio & advertising
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 4/15/11 1930s o The creation of radio networks was a logical extension of stations’ desire to attract advertisers
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 4/15/11 1930s o Radio networks o Groups of interconnected radio stations
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 4/15/11 1930s
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 4/15/11 1930s–1940s
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 4/15/11 1950s–1970s o The rise of television and the emergence of the baby boom changed the radio industry
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 4/15/11 1950s–1970s
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 4/15/11 1950s–1970s
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 4/15/11 1950s–1970s, PAYOLA o Payola o Record promoter pays money to radio personnel to play a certain song/artist
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 4/15/11 1950s–1970s, PAYOLA
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 4/15/11 Development of fm o FM ü VHF part of the spectrum ü Frequency modulation ü Clearer
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 1101 taught by Professor Dr.jamesl.marra during the Fall '11 term at Temple.

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power-point-chapter-outlines-11 - TheRadioIndustry...

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