Chapter6 - Understandingthe ClicktoeditMastersubtitlestyle...

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Click to edit Master subtitle style Understanding the  Chapter 6
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Three contemporary media  giants: 
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THE WALT DISNEY COMPANY
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DISNEY: KEY STRATEGIES ü Exploit as much synergy as possible among subsidiaries ü Emphasize the global movement of content ü Adopt new distribution technologies
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DISNEY: KEY STRATEGIES
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Disney: key strategies o Media franchise o Media properties that are highly profitable over time and in many media formats beyond their original appearance as a film, TV show, etc.
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DISNEY: KEY STRATEGIES
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DISNEY: KEY STRATEGIES
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NEWS CORP
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NEWS CORP: KEY STRATEGIES ü Expand rapidly into digital realm ü Nurture diverse global channels of distribution ü Emphasize entertainment, news, sport
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NEWS CORP: KEY STRATEGIES 1. Expand rapidly into digital realm ü Exploit the advertising potential of social networking, e.g. MySpace ü Create content/ distribution venues for mobile markets
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o 2. Nurture global distribution channels ü
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 1101 taught by Professor Dr.jamesl.marra during the Fall '11 term at Temple.

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Chapter6 - Understandingthe ClicktoeditMastersubtitlestyle...

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