This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Name four that we've discussed in class. (8 pts) 1. 2. 3. 4. 4. The Systematic Approach to Advertising Planning and Development works for the four types of Advertising Research that we've discussed. Name the Four M's of Advertising Research. (8 pts) 1. 4. 2. 3....
View Full Document
- Fall '10