Quiz 1 - Name four that we've discussed in class. (8 pts)...

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Advertising 1141 – Introduction to Advertising Research Instructor: Bob Munkacsy Thursday, September 9, 2010 Quiz 1 Your Name: 1. The Strategic Analysis consists of an analysis of what three core elements? (4 pts) 1. 2. 3. 3. There are many things that the Strategic Analysis will reveal to the researcher.
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Unformatted text preview: Name four that we've discussed in class. (8 pts) 1. 2. 3. 4. 4. The Systematic Approach to Advertising Planning and Development works for the four types of Advertising Research that we've discussed. Name the Four M's of Advertising Research. (8 pts) 1. 4. 2. 3....
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