Quiz 2 - (6 pts) 1. By Age 2. By Gender 3. By...

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Advertising 1141 – Introduction to Advertising Research Instructor: Bob Munkacsy Thursday, September 23, 2010 Quiz 2 Your Name: 1. Segmentation research typically defines segments by characteristics that fall into four broad areas. Name them. (8 pts) 1. 2. 3. 4. 2. True or False? You can break a population into these segment types:
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Unformatted text preview: (6 pts) 1. By Age 2. By Gender 3. By Race/Ethnicity 4. By Product Usage 5. By Attitudes and Values 6. By Purchase Motivations 3. List 2 reasons when a census is preferable over a sample: (6 pts) 1. _________________________________ 2....
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 1141 taught by Professor Munkacsy during the Fall '10 term at Temple.

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