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Quiz 3 - Advertising 1141 Introduction to Advertising...

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Advertising 1141 – Introduction to Advertising Research Instructor: Bob Munkacsy Thursday, September 30, 2010 Quiz 3 Your Name: 1. There are two main sources of research: Primary and Secondary. After each attribute listed below, write a “P” if you think the attribute is characteristic of Primary research, or an “S” if you think it is reflective of Secondary research. (5 pts) 1. Easy to Access 2. Original information collected specifically for the Researcher's needs 3. Usually is not proprietary information – anyone can use it 4. Typically is the more expensive and time consuming of the two 5. Results may be old, obsolete or outdated
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