Advertising 1141 – Introduction to Advertising ResearchInstructor: Bob MunkacsyThursday, September 30, 2010Quiz 3Your Name:1. There are two main sourcesof research: Primary and Secondary. After each attribute listed below,write a “P” if you think the attribute is characteristic of Primary research, or an “S” if you think it isreflective of Secondary research. (5 pts)1. Easy to Access 2. Original information collected specifically for the Researcher's needs 3. Usually is not proprietary information – anyone can use it 4. Typically is the more expensive and time consuming of the two 5. Results may be old, obsolete or outdated
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