Quiz 4 - 2 A survey should be designed in a logical order...

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Advertising 1141 – Introduction to Advertising Research Instructor: Bob Munkacsy Thursday, October 14 Quiz 4 Your Name: 1. The way questions are worded can affect how respondents answer your survey and ultimately the overall results. Explain or define the problem with which the following survey questions are worded: (4 pts) 1. Which of the activities listed below are you doing to improve the environment?” problem: ________________________________________________________________ 2. “Are you aware of cigarette advertising and do you approve?” problem: ________________________________________________________________
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Unformatted text preview: 2. A survey should be designed in a logical order of questions and transitions to help determine population segments and how different segments may respond to various questions. What are the four components of Questionnaire Design that must be employed when creating your survey?: (8 pts) 1. 2. 3. 4. 3. There are three types of Nominal Level Questions. Name them and give an example of each: (8 pts) USE THE BACK OF THIS SHEET TO COMPLETELY ANSWER THIS QUESTION! 1. ___________________________ 2. 3....
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 1141 taught by Professor Munkacsy during the Fall '10 term at Temple.

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Quiz 4 - 2 A survey should be designed in a logical order...

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