Class Schedule 3.15.11 - Media tactics Lifestyle&...

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Date Class Summary Assignment Notes 1/18 Syllabus Review 1/25 Media Life Article Assignment - Due 2/1 2/1 2/8 Media tactics: Print Group Project: Print Section - Due 2/15 2/15 Media tactics: OOH 2/22 3/1 Media tactics: Interactive Media Guest Speaker: Greg Ebbecke 3/8 No Class - Spring Break 3/15 Media tactics: Radio 3/22 Media tactics: Television 3/29 4/5 4/12 Group Presentations 4/19 Group Presentations 4/26 Review for Final Exam 5/10 Advertising Media Planning I Class Schedule - Last Updated 3.15.11 Sample Media Plan Group Project Introduction Client Overview Media Parameters Research Media Objectives Media Strategy Group Project: Parameters, Objectives, Strategies, and Competitive Section - Due 2/8 Individual written assignment: OOH - Due 2/22 Group Project: OOH Section - Due 2/22
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Unformatted text preview: Media tactics: Lifestyle & Non-Traditional Media Group Project: Lifestyle & Non-Traditional Media Section - Due 3/1 Reading: The Digital Experience - Due before end of semester, questions will appear on Final Exam Group Project: Interactive Section - Due 3/15 Individual written assignment: Radio - Due 3/22 Group Project: Radio Section - Due 3/22 Individual written assignment: TV - Due 4/5 Group Project: TV Section - Due 4/5 Guest Speakers: Mike Mercede & Jena Tuite No Class - Meet with your group and start to formalize your final presentation. Final Media Selection & Flowchart Group Project Review/Feedback Final Exam scheduled in Annenberg Hall #302 from 5:45PM-7:45PM...
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