Non-Traditional Media

Non-Traditional Media - MediaSelection:Lifestyle...

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Media Selection: Lifestyle  Media Selection: Lifestyle  Media Media 2.22.11 2.22.11
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2.22.11 Class Outline 2.22.11 Class Outline The “101” on Lifestyle (Non-Traditional) Media Group Project 2
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The “101” on  Non-Traditional Media
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Guerilla 101 Guerilla 101 The term “Guerrilla Marketing” is now often used more  loosely as a descriptor for non-traditional media, such  as: Viral marketing -- through social networks. Ambient marketing. Presence marketing. *Wild Posting Campaigns. Alternative marketing. Buzz marketing -- word of mouth marketing. Undercover marketing -- subtle product placement. Experiential marketing -- interaction with product. Grassroots marketing.  Lifestyle marketing. 4
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Examples Examples 5
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The most fundamental shift in the  history of media usage is upon us… 25
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Lifestyle Marketing 101 Lifestyle Marketing 101 Media convergence is enabling consumer  dialogue to happen in real time, with  unprecedented speed and volume, with or  without the willing participation of content  providers, distributors, advertisers, or their  agencies. 26
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Lifestyle Marketing 101 Lifestyle Marketing 101 Instead of attempting to position themselves  alongside the segmented lifestyles of a mass  audience, advertisers must now aim to position  their brands within the lifestyles of individual  customers. We are moving from a world of impressions to a  world of engagement and influence. 27
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Lifestyle Marketing 101 Companies must be as dynamic as the  marketplace itself. Lifestyle marketing requires companies to be  always listening, always changing, always  responding, and always evaluating—the  principles underlying any good, trusted  relationship. 28
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 2131 taught by Professor Alisongregory during the Spring '11 term at Temple.

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Non-Traditional Media - MediaSelection:Lifestyle...

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