Print - MediaSelection:Print MediaSelection:Print 2.8.11...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Media Selection: Print Media Selection: Print 2.8.11 2.8.11
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2.8.11 Class Outline 2.8.11 Class Outline Overview of Print Industry Group Project 2
Background image of page 2
What is MRI? What is Scarborough? Why is it important to perform  competitive research? Quiz #1  Quiz #1 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is the difference between a medium and a vehicle? Medium : refers to a class of carriers such as  television, newspapers, magazines, etc…   Media plural of Medium. Vehicle : an individual carrier within a medium. Example:  Newspaper = Medium Philadelphia Inquirer  = Vehicle Q&A 
Background image of page 4
Print Overview Print Overview
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Print Overview: Newspapers Print Overview: Newspapers Newspapers are the oldest medium. One of the earliest to accept advertising. Unlike broadcast, unlimited supply of space. Publishers can always add more pages. Most papers are local (like radio). Only three national 
Background image of page 6
Print Overview: Newspapers Print Overview: Newspapers Declining Circulation Circulation has fallen about 2% annually for last 7  years Sales have slowed to the lowest point in 60  years
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Print Overview: Newspapers Print Overview: Newspapers Next Steps for Newspapers:  Transition from print to the internet. How well  newspapers do this will determine future financial  success.  Print newspapers probably will never be wholly  supplanted by internet efforts, but with print continuing  to fade in circulation and presence, it is imperative  that newspapers successfully manage the transition.  Because the internet is a more competitive arena than  newspapers are used to, it is unlikely that newspapers  in the future will be as profitable as in the fairly recent  past. 8
Background image of page 8
Print Overview: Newspapers How are the smaller papers faring? Generally, small local papers continue to lose circulation at a  lesser rate than larger papers, and they continue to be the  overwhelmingly dominant local advertising vehicle.   One reason for this is that the internet, like all  transforming media developments, tended to impact  large markets first. Eventually, though, the impact will  start to affect more heavily newspapers in smaller  markets, but the impact will be less than in bigger  markets because of lower local competition and the  generally stronger connection between small  newspapers and their readers compared with larger  dailies. 9
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/14/2011 for the course ADVERTISIN 2131 taught by Professor Alisongregory during the Spring '11 term at Temple.

Page1 / 73

Print - MediaSelection:Print MediaSelection:Print 2.8.11...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online