Television(1) - MediaSelection:Television...

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Media Selection: Television  Media Selection: Television  3.22.11 3.22.11
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Agenda Collect Radio Writing Assignment Overview of Television Industry Writing Assignment #3 and alternatives  Group Project: Television
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Overview of Television Overview of Television Nearly 100% penetration: Over 75% of all households have two or more TVs. $59 billion industry. Advertising revenue is how networks produce  programming and make money. Huge changes over last 10-12 years.
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Overview of Television Overview of Television Things affecting television: TiVo, DVRs Local People Meters (LPMs)
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Benefits of LPMs Increased reliability. Improved accuracy. Increased stability due to a  panel sample. Elimination of zero cell. Single platform for  National/Local.
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Four Types of Television Four Types of Television 1. Network 2. Spot TV 3. Syndication 4. Cable
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Network Network Group of stations throughout the country joined  together to broadcast the same programs: Networks vs. affiliates Wilkes Barre Scranton Philadelphia
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Syndication (Network and Local) Syndication (Network and Local) Programs that are sold on a station-by-station  basis and placed market-by-market. Programs can air on different stations at different  times. Two types: Original Off-Network Programs must air  100  episodes to become  syndicated.
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Spot/Local Television Spot/Local Television TV that is  purchased market- by-market. DMA = Designated  Market Area
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Spot/Local Television Spot/Local Television Network stations in local markets  = affiliates Affiliates can air network programming or override it with  their own local programming. Local programming is mostly news/talk programs. Ratings vary  greatly  on a market-by-market basis. Most local advertising spots air between programs.
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Cable Television (Network and Local) Cable Television (Network and Local) Originated in rural areas that couldn’t receive  Network TV signals. Subscribers pay a monthly fee.   Most localized type of TV: Can purchase through the Interconnect. Or can be bought system-by-system.
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Cable Television (Network and Local) When purchased nationally it is purchased directly from  the network: When purchased locally it is purchased from the local  cable system: Not all households in a market subscribe to cable. 78-80% penetration
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This note was uploaded on 04/14/2011 for the course ADVERTISIN 2131 taught by Professor Alisongregory during the Spring '11 term at Temple.

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Television(1) - MediaSelection:Television...

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