Class 5 Persuasion

Class 5 Persuasion - • findings o in the 5 minutes later...

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Class 5 Persuasion 16:06 Empirical example: Burger et al (1997). Effects of time on the norm of reciprocity. Basic and applied social psychology, 19, 91-100 RQ: what are the parameters? (limit?) Design: experiment Confederate asked participant for a favor (deliver an envelope to campus bldg) Conditions: o Bought a coke, asked 5 min later o Bought a coke, asked 1 week later o No coke, asked 5 min later o (all participants accepted the coke)
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Unformatted text preview: • findings o in the 5 minutes later condition: more people agreed when they were given a coke (94% to 66%) o comparing to 5 minutes later to 1 week later: more people agreed when the request was 5 minutes later (94% to 76%) • there appears to be a time limit on the sense of obligation prompted by the norm of reciprocity • but- the norm I still powerful (76% of people still agreed) 16:06 16:06...
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Class 5 Persuasion - • findings o in the 5 minutes later...

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