General Education in Arts
BTMM 821-002: The Future of Your TV
: Sueen Noh, Ph.D.
: Tuesdays & Thursdays 2:00-3:00 p.m. in Anderson Hall 849
For students whose last names begin with A-K: Jill Katz (email@example.com)
For students whose last names starting with L-Z: Kenzo Nakawatase (firstname.lastname@example.org)
Mondays, Wednesdays, and Fridays 11:00-11:50 a.m. (3 credits) in Gladfelter Hall L24
The instructor is available to meet with students during office hours or by appointment.
You are welcome to
stop by during office hours without an appointment.
TAs are available to meet with students by appointment
We respond to e-mails during business hours only.
Allow two business days for responses to e-mail.
you e-mail us, please put ―BTMM 821‖ in the subject line and include your name in the e-mail.
instructors or the teaching assistants is formal communication and should reflect professional standards.
messages that contain inappropriate language or tone will be ignored.
This syllabus is a roadmap for the course and a contract defining the responsibilities of the students and the
I will try to follow the syllabus closely, and expect you to also—you should be prepared for each
class and aware of the schedule of assignments.
If you need clarification of anything on the syllabus, please ask.
Any modifications of the syllabus will be posted on Blackboard and announced in class.
What is the future of your TV; what kind of programming will you see in the next two years? What role will
blogs, vlogs, podcasts, YouTube, and other social networks have in transforming television into a medium
where consumers drive content? Television is not going away; but how, where and when we interact with it is
changing. In large lecture you will learn about these changes; in small groups, you will take the driver’s seat as
creator of content. Successful fulfillment of your assignments will require careful analysis of readings, lectures,
and interactions with professionals and your peers.
The goals of this course are to:
Learn the appropriate terminology of the television industry and its surrounding culture
Develop skills in identifying, accessing, and evaluating sources of information to speculate new trends
for converged media
Understand media convergence, and its technological, social, and regulatory aspects (opportunities and
threats for the industry, consumer, and advertiser)
Identify, analyze, and create service and program ideas for a variety of audiences in the converged
Acquire the basics of the content production processes of shooting and editing video, recording sounds,
and creating digital media collage for the converged marketplace
There is no required textbook for this class.
See the reading list at the end of the syllabus.
All readings will be