The Future of Your TV (2)(1)

The Future of Your TV (2)(1) - National digital-TV...

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Click to edit Master subtitle style  4/15/11 BTMM821-002 The Future of Your TV (2) Instructor: Sueen Noh January 24, 2011
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 4/15/11 Facebook in Real Life
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 4/15/11 The Businesses of Television Television (“far-sight” or “far-vision”) tele  (Greek) +  visio  (Latin) Two basic TV business models “Free” vs. subscription 100 millions TV households in the U.S.
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 4/15/11 The Businesses of Television Is “free” analog television free? TV receiver (monitor + tuner) TV antenna Electricity Broadcast networks “Network” of local TV stations
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 4/15/11 The Businesses of Television Designated Market Areas (DMAs) Broadcast coverage areas of TV stations Used by Nielsen Media Research 1,400 commercial TV stations in the U.S. 210 DMAs each has 200 affiliates System operators
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 4/15/11 “Free” Digital Television
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Unformatted text preview: National digital-TV transition June 12, 2009 Digital TV tuner, digital TV set, or digital-to-analog converter is required Digital TV = HDTV? 4/15/11 Television Packaging Free Hybrid subscription Cable TV (1940s); digital cable Satellite TV; DBS Pure subscription HBO, Showtime, Starz Four Gs are the key to success; fifth G 4/15/11 TV Business Components Form factors Shows, commercials, physical copies (DVD, CD, etc), master files (.wav, .mpg, etc) Packaging Distribution 4/15/11 Video-On-Demand(Dickson) Storage and bandwidth requirements Hard disk, solid-state flash memory, DRAM Cost-prohibitive: centralized storage libraries + smaller caches in local hubs SeaChanges VOD servers Merging VOD with new platforms...
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The Future of Your TV (2)(1) - National digital-TV...

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