The Future of Your TV (3)

The Future of Your TV (3) - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 4/15/11 BTMM821-002 The Future of Your TV (3) Instructor: Sueen Noh January 26, 2011 4/15/11 Convergence  Television is no longer limited to the television medium, has overflowed 4/15/11 Lost in Television’s Future  Existing in and across multiple media › Tie-in novels › “Hyper-drive” fandom › DVR, VCR, DVD, website, iTunes, V-Cast › Computer game, boardgame 4/15/11 The Business of Expansion  Technology is a causal factor?  Synergy is about owning “content” › Licensing fees › Free advertising within sister channels  4/15/11 Selling in the Synergy  “The TiVo Effect”  Nielson Media Research › Anytime Anywhere Media Measurement › iPods, cell phones, online, out-of-home TV viewing (dorms, workplaces, hotels, bars, etc) 4/15/11 Consuming the Overflow  Lucrative sales of more specialized, less...
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This note was uploaded on 04/14/2011 for the course BTMM 0821 taught by Professor Noh during the Spring '11 term at Temple.

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The Future of Your TV (3) - Click to edit Master subtitle...

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