The Future of Your TV (4)(1)

The Future of Your TV (4)(1) - › Particular groups of...

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Click to edit Master subtitle style  4/15/11 BTMM821-002 The Future of Your TV (4) Instructor: Sueen Noh January 31, 2011
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 4/15/11 Media Consumers (IBM) The End of Television As We Know It Consumer bimodality “Lean back” “Lean forward”
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 4/15/11 Media Consumers Massive Passives Content with traditional TV experiences TV as the media centerpiece Gadgetiers Time-shifting and space-shifting with PCs Revenue growth opportunity Kool Kids
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 4/15/11 A “Generational Chasm”
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 4/15/11 Shaping Audiences (Bignell) Why do audiences matter to television? Why has it been increasingly difficult for  broadcasters to gain reliable information  about what audiences watch? What connections might there be between 
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 4/15/11 Audience Measurement Statistical  (quantitative) Based on samples of viewers Results in generalization Audiences are ever-more fragmented
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 4/15/11 Audience Measurement Niche Audiences
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Unformatted text preview: › Particular groups of viewers defined by age, group, gender, or economic status › Target audience for a program People Meter › A device used in sample households to monitor 4/15/11 Economics of Watching TV TV networks sell advertising time › Surplus = advertising – production costs › Profit = surplus – operating costs To maximize profit, TV networks decrease socially necessary watching time and increase surplus viewing time 4/15/11 Valuable Audiences Reality TV › Large audiences (younger audiences) › Active audiences to buy associated products and pay for telephone voting Gay characters/lifestyle identity › Well-educated, upmarket audiences 4/15/11 Valuable Audiences Licensing › Selling program format Merchandising › Who Wants to Be a Millionaire board game › Nestle commercials...
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This note was uploaded on 04/14/2011 for the course BTMM 0821 taught by Professor Noh during the Spring '11 term at Temple.

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The Future of Your TV (4)(1) - › Particular groups of...

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