The Future of Your TV (7)

The Future of Your TV (7) - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 4/15/11 BTMM821-002 The Future of Your TV (7) Instructor: Sueen Noh February 14, 2011 4/15/11 TV Advertising  Persuasive communication  Advertising: any type of paid promotion that appears within or between programming  The lines between entertainment and promotion have been blurred and almost 4/15/11 PBS Frontline: The Persuaders  http://www.pbs.org/wgbh/pages/frontline/show / (Nov. 9, 2004)  Introduction  The Times They Are A-Changin 4/15/11 Technological Innovation  Greater viewer control over ad exposure  VOD Commercial-free program  PVRs 4/15/11 Product Integration  Weaving the brand into the programming  Product placement Having the brand visible in a scene Free location, free products, and joint promotions of the film or program 15 products in the 30-minute show in the U.S. 4/15/11 Product Integration 4/15/11...
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The Future of Your TV (7) - Click to edit Master subtitle...

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