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Unformatted text preview: Notes September 22, 2010 Plato and Gorgias see the audience as passive Speakers have the power Passive vs. Active Audience Passivecan be persuaded and will accept whatever they are told if said the right way Gorgias Says there is no truth and no way of communicating it Public communication becomes something that exists to try to get desires fulfilled Says there is no ethical issue Plato Says there is a truth so you shouldnt pretend to know things when you dont because youre lying Says there is an ethical issue Thinks the audience doesnt have the capacity to be rational Thinks that only a small percentage of people have the capacity to do this Protagoras sees the audience as active Aristotle sees the audience as active Rhetoric can be used to persuade them but the audiences have the capacity to recognize whats good/just Human beings have the capacity for rationality Says rhetoric shouldnt be completely rejected o Instead think of how it should be practiced and how it can be used to produce good judgment and enforce ethical values and conduct Kenneth Burke Scientistic view of language is defining or naming things o Making statements like it is or it is not Dramatistic view of language is means of symbolic action o Using language is a form of action o Symbols are a way of acting in the world o Tells us how we should feel or act towards something Human beings are capable of action rather than just motion o Action always involves ethics because we are making a choice about things that we might do o Human action has ethical dimension Built into any terminology is going to be a particular perspective on the world o Reflection of reality because it is a way of talking about things out there in the world; it is always a selection of reality Terminologies tell us what things are connected to each other Notes September 29, 2010 Story Plot Bias Climax Characters Message Setting Scandal Resolution Beginning, middle, and end Action Appeals to emotion Draws you in Out of the ordinary Conflict Bennett: Journalism ought to be devoting its resources to the less entertaining things that have the most impact on peoples lives Hamlets Blackberry Talks about paper as a technology o Because it is a device to facilitate doing something o It was new and innovative o Allowed people to put information down Rhetorical discourse is a response to rhetorical situations Analogous to answers and questions Relationship: o For there to be rhetorical discourse, there MUST be a rhetorical situation Necessary components of a rhetorical situation: o Exigencea pressing problem Not all exigencies are rhetorical We know it is rhetorical exigence because it can be positively modified or changed directly/indirectly through discourse o Audiencehave to be able to be persuaded to go the other way o Constraints/resourcescircumstances that get in the way of/help someones ability to solve the exigence...
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- Spring '11